Frequently Asked
Questions

Leafbuyer is a marketing and customer engagement platform built for cannabis dispensaries. It gives retailers the tools to connect with customers through SMS, MMS, email, and push notifications, run loyalty reward programs, and make data-driven decisions — all from a single dashboard.

Whether you're a single-door independent or a growing multi-location operator, Leafbuyer is designed to boost retention, increase visit frequency, and help you build a loyal customer base in a compliant, regulated environment.

Leafbuyer supports omnichannel messaging so you can reach customers wherever they are:

• SMS / MMS — targeted text and multimedia campaigns
• Email — beautifully designed campaigns with images, video, and actionable links
• Push notifications — delivered through a branded native app, bypassing carrier filtering
• Browser notifications — reach customers even without the app

All channels are managed from one platform so your messaging stays consistent and coordinated.

Compliance is built into the core of the platform — not bolted on as an afterthought. Leafbuyer's messaging tools are designed to navigate the stringent texting regulations, age-gating requirements, state-specific opt-in rules, and carrier restrictions that apply to cannabis businesses.

You can confidently grow your subscriber list and send campaigns knowing the system is working to keep you within regulatory boundaries — unlike generic marketing tools that weren't built for regulated industries.

Yes. Leafbuyer integrates with major cannabis point-of-sale systems so your loyalty data, customer profiles, and purchase history stay in sync — no manual data exports required. Integrations include systems like Flowhub, Treez, Dutchie, Cova, and others.

The integration enables real-time loyalty point award and redemption at checkout, live promo visibility for your staff, and marketing triggers based on actual purchase behavior.

Leafbuyer includes a built-in analytics dashboard that gives you real-time visibility into what's driving growth. You can track:

• Campaign performance and ROI for SMS, email, and push
• Customer behavior, visit frequency, and spending patterns
• Loyalty program engagement and redemption rates
• Revenue attributed to specific campaigns and automations

These insights help you optimize future campaigns and make smarter decisions about where to spend your marketing budget.

Yes — the platform is designed to scale with you. Whether you're a single-location independent or a growing multi-state operator (MSO), Leafbuyer's modular tools let you start with what you need and expand as your business grows.

You won't be locked into paying for features you don't use. No hidden fees or upcharges for speaking to customer service. And as you grow — adding locations, customers, and channels — the platform grows with you without per-store fees becoming a barrier.

Leafbuyer supports both points-per-dollar programs and tiered loyalty structures, giving you the flexibility to build a program that matches your brand and customer base. Options include:

• Points-based — customers earn points for every dollar spent and redeem them for discounts or free products
• Tiered programs — multiple membership levels based on visit frequency, total spend, or other KPIs
• Referral rewards — incentivize word-of-mouth by giving loyalty points for member referrals
• Milestone rewards — automated gifts for birthdays, anniversaries, and big spend milestones

Customers access their rewards through a branded digital wallet — a customizable web and mobile experience that shows their point balance, available offers, and your latest promotions. From the wallet, they can also place orders directly through your e-commerce integration.

At checkout, your POS integration surfaces loyalty status and available rewards in real time so your staff can engage meaningfully with every customer — no extra steps or second systems needed.

Absolutely. Leafbuyer's automation tools let you set up campaigns that run in the background without manual effort:

• Win-back campaigns — re-engage customers who haven't visited in a while
• Birthday & anniversary messages — automated milestone outreach that feels personal
• Welcome series — automatically onboard new loyalty members
• Top-spender rewards — recognize and retain your highest-value customers
• Abandoned cart recovery — bring back shoppers who didn't complete an online order

Leafbuyer gives you several tools to accelerate program enrollment:

• Single-screen POS signup with built-in data verification for frictionless in-store onboarding
• Referral program mechanics that reward your existing members for bringing friends in
• SMS/MMS and push campaigns to remind opted-in customers about their points and exclusive offers
• A message center in the wallet app so promotions are never missed, even if texts go unread

Word-of-mouth is highly effective in cannabis retail — a strong referral incentive tied to your loyalty program can meaningfully accelerate list growth.

Leafbuyer's CRM unifies customer data across your POS, e-commerce, and messaging channels into a single customer view. For each customer you can see:

• Full purchase history, including product-level detail
• Visit frequency and recency
• Average order value and lifetime spend
• Product preferences and category affinities
• Campaign engagement history

This 360-degree profile powers meaningful segmentation — so instead of sending the same message to everyone, you send the right offer to the right customer at the right moment.

Yes — advanced segmentation is one of the platform's core strengths. You can build audiences based on any combination of:

• Spending habits and average order value
• Visit frequency and last visit date
• Product preferences (by strain, category, brand)
• Loyalty tier and point balance
• Geographic location or preferred store location
• Campaign engagement (opens, clicks, redemptions)

Precise segments mean higher relevance, better engagement rates, and more efficient use of your marketing budget.

Yes. Leafbuyer leverages AI-powered personalization to deliver smarter customer experiences. This includes algorithmically recommended products that can be embedded dynamically in SMS and email templates — so each message your customer receives features products that are genuinely relevant to their purchase history and preferences.

AI-driven recommendation engines in cannabis retail have been shown to significantly increase customer lifetime value by connecting shoppers with products they're most likely to buy, reducing friction in the discovery process.

Leafbuyer's platform extends beyond the dispensary to empower cannabis brands. Through a brand advertising network, brands can reach enrolled loyalty consumers at partner dispensaries — targeting the most engaged, highest-intent shoppers through personalized SMS campaigns.

Audience segments are built from real purchase and behavioral data, so brand campaigns land in front of customers who are already buying in the relevant category. This makes Leafbuyer's brand advertising far more efficient than traditional digital channels.

Your customer data is treated with the highest standards of security and privacy. Leafbuyer is built for regulated industries where data governance isn't optional — it's a baseline requirement.

Data collected through the platform — including contact information, purchase history, and loyalty activity — is used exclusively to power your marketing programs. The platform also handles compliance with state-specific data regulations to reduce risk for your business.

Getting started is straightforward. You can request a demo through Leafbuyer's website to see the platform in action with your specific use case. The onboarding team will help you:

• Connect your POS system and import existing customer data
• Set up your loyalty program structure and reward tiers
• Build and launch your first campaigns
• Configure automation workflows so retention marketing runs hands-free from day one

Most dispensaries are up and running — with their first campaign live — within a matter of days, not weeks.