Leafbuyer Texting & Loyalty Case Study

Lightshade Dispensaries

How a top dispensary chain improved its ROI by switching to Leafbuyer — saving $2,000/month and increasing customer retention across 10 locations.

Lisa Gee
Dir. of Marketing & CSR
Founded 2010
Denver, Colorado
10 Locations
& Growing
Feb 2020
Switched to Leafbuyer
"

All of our previous problems have been solved by working with Leafbuyer.

— Lisa Gee, Director of Marketing & Corporate Social Responsibility, Lightshade

Why Did You Switch?

"We had a year contract with another provider which was not without many problems. We had a goal to provide a seamless loyalty program to our customers and patients, but we were irritating people on a regular basis with the dysfunctionality of the platform. It became very clear to me that we needed to reach out and find another provider that would be more responsive and buttoned up."

Why Did You Choose Leafbuyer?

"By switching to Leafbuyer, we were hoping to streamline loyalty and texting to make it more efficient and more reliable — and to work with a team that was more responsive. We already had an established relationship with Leafbuyer as a directory, and the main reason we switched was because of the customer service and our relationship with our account manager. I knew that if we ran into trouble, we would get immediate responses and great customer service."

How Has Switching Affected Your Business?

"The customer service has been fantastic. I wasn't surprised by that because it was the primary reason we switched. The Leafbuyer team is helpful and proactive and always there for us. We switched because we knew Leafbuyer wouldn't let us down, and they haven't. We have definitely seen an increase in customer retention. We see a lot of people for whom loyalty points make the difference on whether or not they will return. They want to cash in the loyalty points they've acquired, so they are incentivized to stay a Lightshade customer."

How Has Switching Impacted Your Marketing ROI?

"We have saved on average $2,000 per month by switching to Leafbuyer... and we ended up increasing our text credits because the platform has been so important to our marketing efforts. We're getting a much better ROI than we were previously getting."

Results

The Numbers Behind the Switch

$2K
Saved per month vs. previous provider
10
Locations on the platform
Customer retention rate increase
Better
ROI vs. previous platform

Ready for Results Like Lightshade's?

See how Leafbuyer's texting and loyalty platform can reduce your costs, increase retention, and improve your marketing ROI — just like it did for Lightshade's 10 locations.