10DLC Registration: A Guide for Text Marketing Businesses in the Cannabis Space

The world of business communications is continuously evolving, and marketing is even more complicated with extra regulations in the cannabis space. Therefore, staying compliant with text marketing regulations is crucial. One regulation gaining much attention is 10DLC, which stands for "10-Digit Long Code" registration. If you're a business using SMS/MMS to engage with customers, it's essential to understand 10DLC. What it is, why it matters regarding text messaging, and how to register your business. 

There is a lot of confusion when it comes to 10DLC registration and who is authorized to stay compliant in text marketing. Leafbuyer is the leading cannabis marketing company that has been in business for over 10 years. Having a top company and industry leader in cannabis tech marketing is important to make sure your company stays cannabis compliant. The cannabis industry is an ever-evolving and ever-changing market. There have been a lot of changes over the years as cannabis businesses have had to navigate complicated federal regulations. This impacts each business promotion differently in each state. Because of this, cannabis businesses need to make sure they are with a reputable distributor in the SMS/MMS texting space. 

What is 10DLC? 

First, let's explore 10DLC. 10DLC refers to a system that allows businesses to send Application-to-Person (A2P) text messages to a standard 10-digit phone number. This system was first introduced to provide an easy and cost-effective way for companies to communicate directly with their customers via SMS while, at the same time, making sure they stay compliant with carrier regulations. 

Why Does 10DLC Matter? 

With more companies using text messaging to reach consumers, there was a rise in spam and fraud, so mobile carriers in the United States tightened their rules around A2P messaging. 10DLC registration now makes sure that businesses are verified and compliant in their text marketing by having the proper authorization to send text messages. This new rule will reduce the risk of spam and improve deliverability rates. Without proper registration, messages could be blocked or flagged. This could harm your business's brand by reducing customer engagement.  

Benefits of 10DLC Registration 

Now, let's go through the benefits of 10DLC registration. First, it improves deliverability. Registered businesses experience higher message delivery rates, which makes sure text marketing reaches your customers. Second, it creates trust with the customer. Customers are more likely to engage with messages they receive from verified businesses. Third, it is cost-effective. 10DLC is a more affordable option for businesses than shortcodes—and finally, compliance. Registration will ensure your business meets all carrier regulations, which will avoid penalties or service disruptions. 

How to Register for 10DLC 

The registration for 10DLC is a two-part process. Leafbuyer is an industry leader in text marketing and can help ensure you are properly registered and compliant. Our experts can help walk you through the process: 

1) Business Verification: First, you will provide details about your business, such as your legal name, tax ID, and contact information. This step ensures that your business is legitimate. 

2) Campaign Registration: The second part requires you to register your campaign. Describe the type of text messages you plan to send. For example, will you be marketing texts, notifications, or customer support? Carriers will use this information to categorize your messages to make sure they adhere to their guidelines. 

Most businesses complete the registration process through top companies that are SMS service providers, like Leafbuyer. We act as an intermediary between the business and mobile carriers.  

To clear up any confusion, 10DLC registration is no longer optional. It is now mandatory for businesses to leverage SMS marketing with the main carriers. By registering, you not only comply with carrier regulations but can also improve the success rates of your messages and build trust with your customers. If you haven't already, take the time to register your business for 10DLC and unlock the full potential of text messaging as a communication tool. Leafbuyer takes the guesswork out of Text Marketing in the cannabis industry.

To learn more, request a demo.